The Old Globe has stood as San Diego's flagship arts institution for over 75 years. Though internationally acclaimed for its numerous Broadway-bound premieres, the organization wanted to engage new and loyal audiences by showcasing their diverse performance calendar in a refreshing, vivid design. To solve for this, Lux crafted a sophisticated overarching campaign for the 2013-14 season that communicates the vitality and energy of the theater. The Old Globe is now able to retain its core demographic while also attracting a larger, more diverse audience to its Tony® Award-winning shows.
To reach and inspire a diverse global audience of running enthusiasts and consumers, Lux collaborated with Adidas to craft the Go All In for Your Run social media campaign. Through motivational messaging and bright, vibrant imagery that captured the energy of Young Urban Runners, Lux successfully delivered a platform that bolstered Adidas' social media presence and fostered compelling conversations around motivation, tips, and product education. In just a few short months, the Adidas Running page on Facebook saw a substantial increase in followers, leaping from 450,000 to over 1.3 million.
Ninety percent of American homes have consumed Del Monte food products for generations, yet the corporate brand didn’t reflect this rich emotional heritage. Lux transformed the brand image with a holistic redesign of its website, its corporate environment, billboards, social responsibility reporting, and annual reports. This redesign included bright, honest lifestyle photography that reflected the tagline Nourishing families. Enriching lives. Everyday. Lux’s creativity generated tremendous excitement and visibility for the Del Monte corporate brand leading up to the highly successful sale of the company.
What do a PG&E power plant and a small San Francisco-based business have in common? Both decided to go solar using Q-Cells products—and both were featured in a Lux video campaign that captured the German company’s high-profile entry into the small business, and utility-scale markets. Q-Cells is a global leader in designing and producing high-performance solar panels, but few in the United States had heard of them. Lux’s colorful and compelling videos effectively dramatized the superb value and state-of-the-art performance of Q-Cells products delivered to the domestic market.
Boulevard Restaurant was recently chosen by James Beard as America’s Best Restaurant. Lux has had a long-standing collaborative relationship with Boulevard that has involved creatively extending its rich Beaux-Arts sensibility to its moody photography styling and boutique marketing materials. Over the years, Lux has visually captured Boulevard's sumptuous and uniquely San Franciscan dining experience in all of their paper ephemera, website and other online experiences.
Lux Design has employed best practices in several UI/UX and interaction design challenges for Seagate, the top provider of hard drives and storage solutions. Lux refined Seagate's extensive icon library and dashboard system, developing new assets and addressing usability issues. Lux also developed an interactive timeline to commemorate Seagate shipping its 2 billionth drive, a milestone fueled by explosive demand for storage from mobile applications, cloud infrastructures, and social media. The timeline highlights Seagate's influence in media and popular culture, from the launch of the NASA Space Shuttle to the birth of YouTube.
Stanford University recently embarked on their most ambitious development campaign to date with a goal of raising $5.4 billion. Lux crafted the campaign's visual identity to make donors vividly remember and relive their glory days on campus. Through a series of brochures, a website and social media outreach, Lux’s design evoked such a strong sense of nostalgia and connectedness to Stanford that despite the global economic recession, Stanford not only met but exceeded its financial targets.
Cisco Systems networking products are highly technical. Yet purchasing decisions are frequently made by non-technical decision makers who need to understand—at a very high level—what Cisco products do, and how they can help their businesses be more successful. Using a consumer-oriented look and feel, Lux produced a series of Cisco films that serve as the company's first touch-point with their Internet Service Providers (ISP) customers. By engaging viewers with human stories, Cisco now can quickly and easily communicate the advantages of its solutions to key Fortune 1000 accounts.
San Francisco's Golden Gate Park is a National Landmark maintained by the National Parks. Designed by John McClaren, the park extends over 1,000 acres, from the center of San Francisco out to the sea, and receives more than 15 million visitors daily. The National Parks turned to Lux when it needed to raise $20 million to improve and sustain this irreplaceable oasis in the middle of our beautiful city. Lux created a campaign using custom illustrations, maps, and local lush photography to evoke for the donors the vistas, smells, and sounds of this national treasure.
Few are aware that Safeway is a leader in corporate social responsibility. To date, they have raised more than $200 million for cancer research; they train and employ 10,000 special needs individuals, giving them the opportunity to build skills, self-respect, and a degree of financial independence; and they recycle millions of tons of garbage and food waste annually. To better educate the public on this side of the international food chain, Lux crafted the "The Heart of Safeway" Corporate Social Responsibility report, and designed and built a website for the company to use as an ongoing platform for publicizing its good deeds in the communities it serves.
Ticket sales were declining at the San Francisco Opera, which was finding it difficult to expand its audience to include younger viewers that may have never been exposed to classical music. Using fresh and compelling photography shot at well-known San Francisco landmarks, Lux conveyed the youthful dynamic of the San Francisco Opera's new theme of "Opera is Everywhere" through an immersive outdoor, print, and online advertising campaign that communicated the universality, agelessness, and omnipresence of opera.
BioMarin's innovative therapies have had a tremendous emotional impact on thousands of patients and their families. However, the pharmaceutical company's marketing didn't reflect the human aspect of these transformative stories. By combining personal quotes with highly intimate photography focused on patients, Lux successfully refreshed the corporate package. BioMarin is now positioned to highlight the unique differentiators it delivers to its communities through a bright and optimistic graphic system.
Adidas has rolled out the adizero NBA uniform, a cutting edge system 26% lighter than the traditional jersey - giving players the leading performance technology with a distinctive on-court style. The Golden State Warriors wore the uniforms for the first time in their victory against the San Antonio Spurs, on their way to the NBA playoffs. Lux directed the Warriors in a photo shoot unveiling the new short sleeve uniform, and developed assets for web, print, and video usage.